Monday, October 20, 2008

What's your impact on the planet?

"The carbon footprint - so hot right now!"
Calculate your carbon footprint in seconds—and find out what you can do to REDUCE your impact and save energy.

Wednesday, October 15, 2008

Blog Action Day 2008 is today

KivaImage via WikipediaThis is the second time I'm participating in Blog Action Day; this year's topic is poverty. The idea of blog action day is to use the power of social media to increase awareness for the issue of poverty and to encourage a discussion. I'll use this post to promote Kiva, one of my favorite financial websites. Kiva supports entrepreneurs (mostly women) in emerging economies by providing peer-to-peer microcredits. The money is provided interest-free by people like you and me and is distributed and tracked by Kiva. I've made my first reinvestment on Kiva this year, after my support for a Popcorn maker was paid back in full. I encourage you all to support Kiva - with support from a lot of people they just won a $300,000 grant from American Express but they rely on people like us to keep them going.

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Monday, October 06, 2008

The power of emotion in communicating your value proposition

I just came across this beautiful little Spanish video (it's subtitled) explaining the value of appealing to emotions rather than the analytical mind.

Make sure you read the analysis here at FutureNow.
As a Marketer, appealing to emotions can be highly beneficial, but as Jeff Sexton points out, it's hard to do without a great copywriter. I've had the pleasure to work with several good copywriters in the past, yet I've recently had a hard time finding a great freelancer who's still affordable. Therefore, if there are any strong copywriters out there who understand the value of appealing to emotions, drop me a note by leaving a comment!
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