Thursday, May 31, 2012

Zagat now available free, as part of Google+ Local

I just received this email from Zagat - Google has decided to make all Zagat reviews available free.. but only on Google+ - an attempt to get people to use the service for their local needs; hopefully they'll integrate Zagat into Google maps soon which to me would be far more useful than having to go to the rather silent and somewhat clunky Google+ for some user-generated reviews from Zagat...

Google Plus Zagat Tweet this
We are excited to tell you about the launch of Google+ Local, a new, simpler way to discover and share great places and local businesses on Google. Zagat, who was acquired by Google back in September, is the fundamental cornerstone of this new Google+ Local initiative. This means that full Zagat ratings and reviews will now be accessible on Google to anyone who has a free Google+ account. You can also continue to access Zagat content on without charge.
Read more about Google+ Local here. If you have any questions about your account check out our FAQ.
Zagat, 76 9th Avenue, 4th Floor, New York, NY 10011
Make sure you receive your Zagat Survey e-mails. Please add to your address book now.
This email was sent to: You have received this mandatory email service announcement to update you about important changes to your account. If you have any questions or require further clarification, please contact us at 1-800-540-9609.

Posted via email from digbits's posterous

Thursday, May 24, 2012

How Jetsetter leveraged a picture contest on Pinterest to increase traffic


Great Mashable story about a travel porn campaign by Jetsetter on Pinterest; as the story says, this is a perfect combination of high-end photographs and Pinterest and i'm not surprised it worked well; regardless, it's very hard to execute such campaigns well and thus congrats are in order to the Jetsetter team. Strong prizing, explanations and use of the right platform make a successful campaign.

Posted via email from digbits's posterous

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