Thursday, May 24, 2012

How Jetsetter leveraged a picture contest on Pinterest to increase traffic


Great Mashable story about a travel porn campaign by Jetsetter on Pinterest; as the story says, this is a perfect combination of high-end photographs and Pinterest and i'm not surprised it worked well; regardless, it's very hard to execute such campaigns well and thus congrats are in order to the Jetsetter team. Strong prizing, explanations and use of the right platform make a successful campaign.

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