Wednesday, June 20, 2012
Tuesday, June 19, 2012
The Clevver acquisition follows Alloy’s acquisition of B5 Media, Generate, and Smosh. With the move, Alloy Digital’s owned and operated channels ascend to No. 1 in total YouTube subscribers—with over 8 million—making them among YouTube’s largest content providers.
“Through an aggressive acquisition strategy and organic growth, we continue to strengthen our connection with the 12-34 demographic with quality programming tailored to their pop culture cravings and distributed via their preferred media platforms,” said Alloy Digital’s CEO Matt Diamond. In just a few years, our properties are delivering massive audiences equal to or greater than broadcast and cable networks, while also fulfilling the expectations of our partners and advertisers with measurable media value and innovative branding opportunities.”
Alloy Digital gained nearly one million subscribers and 1.6 billion video views with the acquisition, bringing total video views for their combined owned and operated channels to more than 3.35 billion views.
“The combination of a YouTube powerhouse that we’ve created with Clevver Media and Alloy Digital’s network makes for an interesting pairing with tremendous possibilities,” said Michael Palmer, Co-Founder and Executive Producer of Clevver Media. “We are excited to leverage our brand as part of such a dynamic and forward-thinking media company, and differentiate ourselves both creatively and strategically in the marketplace.”"));} //OBEND:do_NOT_remove_this_comment //-->
Announcing our fourth acquisition in the last twelve months - we're now the clear #1 on owned views on Youtube! Congrats to Mike, Jorge, Dana and Joslyn and the Clevver team and welcome to Alloy Digital!
Thursday, May 31, 2012
By Christian Busch on Thursday, May 31, 2012
Thursday, May 24, 2012
Great Mashable story about a travel porn campaign by Jetsetter on Pinterest; as the story says, this is a perfect combination of high-end photographs and Pinterest and i'm not surprised it worked well; regardless, it's very hard to execute such campaigns well and thus congrats are in order to the Jetsetter team. Strong prizing, explanations and use of the right platform make a successful campaign.
Saturday, April 14, 2012
Yesterday I was surfing on Gilt and Onekingslane plowing through hundreds and hundreds of difference products on these so called "Flash sale" sites; On One Kings Lane alone, there were 50 different sales going on simultaneously - at an estimated 100 products per sale (with some duplication) that's up to 5,000 SKUs being offered at one time. That doesn't sound like flash sale to me anymore - that's just a regular e-commerce site with a different (membership) twist. Simultaneously, Overstock, Amazon et al are offering sales/ discounts at al times and often, I find a so called "flash sale" product for the same price elsewhere. Couple of learnings from this for customers and Marketers:
- all e-commerce offerings converge rapidly: flash sales increase SKUs and bet on curation (Fab, One Kings, Gilt, Jetsetter, The Foundary, Joss and Main etc.); in the meantime, "traditional" e-commerce players like Amazon, Overstock etc. bet on massive # of SKUs but targeted (collaborative filtering and social-graph-based) recommendations; the end result is total convergence - seen at amazon with myhabit.com for example
- as flash sale sites become e-commerce sites - they desparately need to add a staple functionality of e-commerce sites: search. They have become too unwieldy and search is great for finding stuff!
- for the customer's sake - let's hope that flash sale catalogs become longer-lived so they can be indexed and searched through shopping.com etc; that way the consumer will have an easier time actually getting the best deal.
And now let's all go back and hope for the next magical discount to come up!
Friday, April 06, 2012
Wednesday, March 21, 2012
This morning I did a nice 40 minute bike ride from Williamsburg to downtown Brooklyn, across the Manhattan bridge, up Allen street and back across the Williamsburg bridge - the map of the ride is here - recommended as a sporty morning ride! http://bit.ly/GI48Yr