Very funny video about the South Carolinans
Friday, August 24, 2007
Last night I had a conversation with a friend of mine about several new startups in the social space, the marketing tools space and of course the advertising space. We started talking about deep targeting in social networks - the ability to leverage all the profile attributes (gender, age, interests, location, apps added, photos, videos etc) to provide targeted advertising opportunities to brands and other advertisers. This is essentially what Facebook is working on right now (subscription). There is good coverage available over on Darren's blog and also at VentureBeat. I think this will be a major way for Facebook to offer deep targeting and thus significantly increase
a) the scope of their advertisers - away from Direct Response
b) their effective CPMs - as a marketer i'd much rather pay $10 CPM for super-targeted inventory than $0.07 CPM (the lowest I've ever heard from Myspace) for carpet bombing.
And Facebook placing ads in the apps - of course they should be able to do that! Madison Square Garden also sells ads although Prince might play the music....
Overall I think this is a very exciting development and I hope it will trigger similar ones at the other social networks.
Friday, August 17, 2007
I love all the affiliate/free iphone/free ipod incentive programs going on around the web. Google free iphone for a start. Here's one I really liked - they have essentially predicted and designed the next two Iphones for Apple - and they don't look too shabby:
Wednesday, August 15, 2007
Friday, August 10, 2007
Charlie O'Donnell, the founder of NextNY and an alumn of Oddcast, USV And Fordham University has decided to branch out on his own. The concept of helping students bridge the transition from college into the job world sounds not only like a noble but possibly quite lucrative one (see vault.com et al) - what's more interesting though is his approach to go to market - by posting his pitch on his blog (see the presentation here. He's looking for a tech partner and money and as Henry Blodget over at Alley Insider states this might be the most efficient way to market. Let's hope it doesn't inspire 25 other garage teams across the continent to start the same model within the next two weeks. Anyways, the man has guts, so good luck Charlie!