Monday, October 20, 2008
Wednesday, October 15, 2008
Image via WikipediaThis is the second time I'm participating in Blog Action Day; this year's topic is poverty. The idea of blog action day is to use the power of social media to increase awareness for the issue of poverty and to encourage a discussion. I'll use this post to promote Kiva, one of my favorite financial websites. Kiva supports entrepreneurs (mostly women) in emerging economies by providing peer-to-peer microcredits. The money is provided interest-free by people like you and me and is distributed and tracked by Kiva. I've made my first reinvestment on Kiva this year, after my support for a Popcorn maker was paid back in full. I encourage you all to support Kiva - with support from a lot of people they just won a $300,000 grant from American Express but they rely on people like us to keep them going.
Monday, October 06, 2008
Make sure you read the analysis here at FutureNow.
As a Marketer, appealing to emotions can be highly beneficial, but as Jeff Sexton points out, it's hard to do without a great copywriter. I've had the pleasure to work with several good copywriters in the past, yet I've recently had a hard time finding a great freelancer who's still affordable. Therefore, if there are any strong copywriters out there who understand the value of appealing to emotions, drop me a note by leaving a comment!