Monday, December 15, 2008

How to get your viral marketing campaign off the ground

Marketingsherpa has done a useful survey of the best promotional tactics to get your viral video/ widget/ other campaigns off the ground. Contrary to some myths, it's definitely worthwhile spending $ on getting your viral promotion going, unless of course you already have massive distribution. In my experience, a strong Youtube channel is a key part of any viral video campaign.
Here's the chart:

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