Thursday, March 08, 2007

Marketingsherpa Email Conference 2007

On Monday I spoke at the Marketingsherpa Email Conference in Miami as part of the keynote panel on testing. It was a sold-out conference with about 500 attendees from all over the US and some from Europe and the rest of the world. The quality of the audience overall was very good but some of the presentations could have been less basic and aimed at the more educated Email Marketer. The conference in Chicago last year which I also spoke at was definitely a notch above this year's.
The overall question some of us asked ourselves was whether there should even be a separate conference on Email Marketing or whether Etail etc. wouldn't be more appropriate. We're really working in a multichannel environment now and Email as a standalone won't give you much without a strong website and possible catalogs or stores.


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