Monday, February 06, 2012

HuffPo launches an online streaming channel - will anyone be watching?


This is a bold move by AOL/ Huffington Post: launching a daily livecast of content on the web is costly and definitely unproven. Let's imagine they get 5% (optimistic) of their existing HuffPo readers to start watching this channel, we're only at 1-2MM monthly viewers, but those might be watching for 30 seconds at a time. I applaud the effort, curious to see the viewership/ results and appetite by sponsors to endorse lean-back in a lean-forward environment.

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