Friday, September 23, 2011

The power of crowdfunding for known video creators

Wow that was fast. I saw Freddie Wong and Brandon Laatsch’s posting on Kickstarter yesterday for their Video Game High School project, asking fans to kick it $75,000 to help fund it. In less than 24 hours, the pair blew past their goal and have now raised over $77,000 with 1,736 backers and counting.

At first it seemed a little odd that two of YouTube’s hottest young creator-filmmakers would even need to resort to crowdsourced funding at all. But then I came to realize that they may have just pulled one of the smartest moves ever, getting the fans bought into the project before it even starts shooting. Skin in the game. Word is this is just a piece of the overall budget for the series, but still crucial to the production.

All of us here would like to thank our generous backers, who have raised over $75k for VGHS in a single day!

Every dollar we raise here is going into making this project the biggest and best series it can possibly be. More money means we’ll be able to spend more on VFX shots, production design, hiring cast and crew, etc. – all of which will have a material impact on the quality of the final product.

So know this – your pledges and your support can only improve this project from this point forward. By pre-ordering the DVD now and pledging your support, you’re ensuring that the end product is better than it would have been.

We can’t thank our fans enough – you are redefining how online content is made and funded, so let’s make this one of the biggest Kickstarter projects of all time!

Post to Twitter

Post to Yahoo Buzz

Post to Digg

Post to Facebook

Post to StumbleUpon

Related News:

  1. Freddie Wong, Brandon Laatsch on Jimmy Kimmel Tonight
  2. ‘We Are With the Band’: Hipster Comedy Funded Through Kickstarter
  3. How To Raise Money For a Web Series with Kickstarter

Freddie Wong is one of the top 10 youtube stars and regularly receives several million views for his new videos. Now he's tapped the crowdfunding well and within a day already raised $80k from his fans for a new project. Truly impressive yet not surprising considering his reach equals that of a large cable show in any given week!

Posted via email from digbits's posterous


My Personal DNA

Template Designed by Douglas Bowman - Updated to Beta by: Blogger Team
Modified for 3-Column Layout by Hoctro