Tuesday, April 19, 2011

Youtube stats straight from the horse's mouth

Check out these amazing stats from Youtube (source: http://www.youtube.com/t/press_statistics#); over 700bn playbacks, over 2bn monetized views per week (about 15% of total views) and more than 100 million mobile views. Unleash the inventory on us, Google and you shall rapidly accelerate the decline of TV $ and the rise of online video advertising!



  • More than 13 million hours of video uploaded videos during 2010 and 35 hours of video are uploaded every minute.
  • The equivalent of 150,000+ full-length movies in theaters each week
  • More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 25 countries across 43 languages
  • YouTube's demographic is broad: 18-54 years old
  • YouTube reached over 700 billion playbacks in 2010


  • We have signed over 10,000 partners to date, including Disney, Turner, Univision and Channel 4 and Channel 5
  • Hundreds of partners are making six figures a year
  • We have over 7,000 hours of full-length movies and shows on YouTube


  • YouTube is monetizing over 2 billion video views per week globally
  • 94 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
  • The number of advertisers using display ads on YouTube increased 10 fold in the last year

Product Metrics

  • We have more HD content than any other online video site (recently rated best by CNET here)
  • 10% of YouTube's videos are available in HD

Content ID

  • Content ID scans over 100 years of video every day
  • More than 1000 partners using Content ID, including every major US network broadcaster, movie studio and record label
  • Over a third of YouTube's total monetized views come from Content ID


  • Over 4 million people are connected and auto-sharing to at least one social network
  • An AutoShared Tweet results in ~6 new youtube.com sessions
  • Over 5 million people have found and subscribed to at least one friend on YouTube using friend-finding tools
  • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in—whether it's a friend, or the NBA—and keep up on their activity on the site.
  • Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribers
  • More than 50% of videos on YouTube have been rated or include comments from the community
  • Millions of videos are favorited every day


  • YouTube mobile gets over 100 million views a day
  • The YouTube player is embedded across tens of millions of websites

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