Monday, May 12, 2008

Dogster cooperates with Lifetime on orginial content

Former vertical social network and now self-proclaimed "vertical portal" Dogster has launched a cooperation with Lifetime in which they're featuring some pretty neat videos that show "doggish" twists on movie classics. This is a great example of a niche specialist cooperating with a larger, traditional broadcaster on content generation, syndication and engagement. I think we'll see more of these types of partnerships evolving in the future as old media and new media converge. Here's an example:


My Personal DNA

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