Marketingsherpa has done a useful survey of the best promotional tactics to get your viral video/ widget/ other campaigns off the ground. Contrary to some myths, it's definitely worthwhile spending $ on getting your viral promotion going, unless of course you already have massive distribution. In my experience, a strong Youtube channel is a key part of any viral video campaign.
Here's the chart:
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Check out this little video (unfortunately not embeddable nor shareable on Facebook).
This is a neat campaign that has apparently gained some viral traction - but could have done much better in tying it to the actual product/service (it is some agency willing to code sites for you). It also could benefit from the standard Facebook/Myspace/Addthis/Gigya modules so people can spread this easier (and they could track it easier!). Still, fun 60 seconds for a Friday!
2000 Bloggers is a fun viral idea that is spreading pretty quickly around the web. It shows how you can use free software, a good idea and some blogging to create a decent amount of buzz and a lot of links for participating bloggers like me. Really enjoyed this one.
