Good post on this over at Always On on the new and old media value chain. The apparent lack of good inventory still seems to be the major factor preventing further online growth. I think the next years will be fruitful ones for all content owners who start developing a strong monetization strategy quickly. Especially like the chart here:
Wednesday, February 14, 2007
The new media value chain
By Christian Busch on Wednesday, February 14, 2007
Tags: Advertising
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