Friday, April 22, 2011
Wednesday, April 20, 2011
Facebook launches a 160x600 display unit - but why??
Just saw this on Facebook today - http://screencast.com/t/5gn4ttek75U - why are they adding a 160x600 ad unit to their newsfeed page? Advertiser request- doubt it. Opportunity to increase bulk/ remnant ad sales - probably yes. And 160x600 units are somewhat scarce...
Interesting move nonetheless - but maybe this is just a test
Tuesday, April 19, 2011
Youtube stats straight from the horse's mouth
Check out these amazing stats from Youtube (source: http://www.youtube.com/t/press_statistics#); over 700bn playbacks, over 2bn monetized views per week (about 15% of total views) and more than 100 million mobile views. Unleash the inventory on us, Google and you shall rapidly accelerate the decline of TV $ and the rise of online video advertising!
Statistics
Traffic
- More than 13 million hours of video uploaded videos during 2010 and 35 hours of video are uploaded every minute.
- The equivalent of 150,000+ full-length movies in theaters each week
- More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 25 countries across 43 languages
- YouTube's demographic is broad: 18-54 years old
- YouTube reached over 700 billion playbacks in 2010
Partners
- We have signed over 10,000 partners to date, including Disney, Turner, Univision and Channel 4 and Channel 5
- Hundreds of partners are making six figures a year
- We have over 7,000 hours of full-length movies and shows on YouTube
Monetization
- YouTube is monetizing over 2 billion video views per week globally
- 94 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
- The number of advertisers using display ads on YouTube increased 10 fold in the last year
Product Metrics
- We have more HD content than any other online video site (recently rated best by CNET here)
- 10% of YouTube's videos are available in HD
Content ID
- Content ID scans over 100 years of video every day
- More than 1000 partners using Content ID, including every major US network broadcaster, movie studio and record label
- Over a third of YouTube's total monetized views come from Content ID
Social
- Over 4 million people are connected and auto-sharing to at least one social network
- An AutoShared Tweet results in ~6 new youtube.com sessions
- Over 5 million people have found and subscribed to at least one friend on YouTube using friend-finding tools
- Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in—whether it's a friend, or the NBA—and keep up on their activity on the site.
- Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribers
- More than 50% of videos on YouTube have been rated or include comments from the community
- Millions of videos are favorited every day
Views
- YouTube mobile gets over 100 million views a day
- The YouTube player is embedded across tens of millions of websites
Thursday, April 07, 2011
Our new show Talent is on the homepage of Youtube!
Monday, April 04, 2011
Friday, April 01, 2011
Google Blimp Ads - The next great advertising format arrives this May
A gBlimp steals the show at A. Lai Stadium -- March 20, 2011
via google.com
Quite funny April Fool's joke by Google - details at http://www.google.com/adwords/blimpads/
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